Settlement Council of Australia
I joined the team as a Media Engagement Intern and completed the following:
Benchmarking
I developed a benchmark report for SCOA that calculates their engagement rate, follower growth and content interactions for Facebook and LinkedIn. Its purpose is to evaluate how their audience are responding to their content and what procedures need to be implemented to increase brand awareness. An Excel spreadsheet was created to determine key metrics, and the findings were incorporated into SCOA’s annual report.
Digital Content Creation
I extracted information and key findings from the National Settlement Workforce Profile Survey. I utilised Canva to create a carousel that summarises the findings. It focused on the workers’ demographics, employment status and qualifications. This was used to provide sector updates as part of SCOA’s community support and engagement plan.
Resources Database
SCOA was working on a screening video for bowel, breast, and cervical cancer as part of its health initiatives to support multicultural groups. I compiled links and created an Excel sheet formatted as a database, featuring reliable resources on the following cancer types in various languages. This information was forwarded to Creativa, a video production company, who will develop a script in 10 different languages for native speakers to record for inclusion in the video.
Meetings and Discussions
I attended team discussions and focus groups throughout the duration of the internship. Each week, I updated the team on my progress and successfully addressed any questions that arose. I also participated in meetings where topics such as policies, submissions to the government and sector updates were discussed.