About
Experienced Social Media Coordinator and Digital Content Producer, dedicated to delivering marketing solutions that drive meaningful change. I have experience in content creation and stakeholder engagement, with a track record of success in achieving team objectives.
Currently working as a Marketing Coordinator at Canberra Centre, I work in Centre Management to support the execution of promotional campaigns designed to attract potential customers and strengthen existing relationships.
Professional Experience
Media Engagement Intern
Settlement Council of Australia
June 2024 - July 2024
I led a project to develop a social media benchmark report for SCOA. I actively measured their performance across different platforms which identified key metrics including content performance, engagement rates, follower growth and audience demographics.
Social Media Coordinator
Canberra Blind Society
September 2023 - June 2024
I worked between the Canberra Blind Society, Eyes for Life Canberra and the Women's Safety Program to enhance online presence and drive engagement across various digital platforms. I used graphic design tools to create social media content, and I expanded our market reach in all of our projects through an innovative approach.
Digital Content Producer
Australian War Memorial
March 2023 - September 2023
I was responsible for managing their social media accounts and was proactive in engaging with internal and external stakeholders, consistent with the Memorial's Digital Engagement Strategy and Content Plan. I was involved in website development as well as social media and website evaluation, including regular reporting and interpretation of analytics.
Journalism Intern
ABC Canberra
August 2023
During a 10 day stint, I developed an understanding of ENPS and NETIA. I attended editorial meetings, conducted interviews and shadowed journalists at press conferences including Mick Gentleman, Marisa Paterson and Rebecca Vassarotti. Additionally, I produced content for the afternoons radio program and worked as a marketing assistant for ABC's Open House.